Daily active users
The number of different people who use an app or game on a given day. Companies and investors watch it to see if a service is growing.
Also called: DAU
In the news
How “daily active users” came up in recent issues.
- Nov 2Halloween candy costs more: prices are up 7.7% in a year
“But daily active users, the number of people who play each day, were 138 million, down 9% from a year earlier.”
Related words
- Inflation
- When prices rise across the economy, so each dollar buys a little less.
- Nasdaq Composite
- A stock market index of the thousands of companies listed on the Nasdaq exchange. It leans heavily toward tech companies.
- Stock
- A small slice of ownership in a company. One unit is called a share.
- Unit price
- The price of one unit of something, like one can or one ounce. It lets you compare different package sizes.
Test yourself in Word sprint · All money words
Tomorrow’s bell-ringer in your inbox before first period: slides, a quiz and a worksheet. Free.